STRATEGIST IN NEW YORK CITY

Hi! I'm Sakhi Todi, a strategist with a challenger mindset. I empower brands to think, feel, and speak boldly, creating authentic connections that last. Let’s shake things up together!

Over the past decade, I’ve helped brands sharpen their point of view, find their voice, and show up meaningfully in a noisy world.

Whether I’m unpacking cultural trends, naming a new hospitality concept, or building a tone of voice from scratch, I’m always chasing clarity, resonance, and a little bit of magic.

I've worked across industries from CPG and hospitality to fintech and ecommerce in roles that blur the lines between research, narrative development, and creative direction.

I thrive on translating abstract business ambition into sharp, human, culturally relevant ideas.

Born in India, shaped in New York, I’m fueled by curiosity, homemade food, and the occasional existential spiral.

I believe strategy should be practical, beautiful, and a little bit gutsy.

Select Clients

LVMH
Moët Hennessy
Procter & Gamble
Kraft Heinz
Molson Coors
The Bollinger Group
222Mills

Capabilities

Brand Strategy, Competitive Research,
Cultural Trend Analysis, Verbal Identity,
UX Strategy, Content & Messaging Strategy, Creative Direction, Analytics & Optimization